Brand refresh for TV Land, the home of classic American TV and modern-day favorites.


PROJECT TYPE

CREDITS

Company: Gretel
Executive Creative Director: Ryan Moore
Designers: Elaan Bourne, Andy Keating, Zoe Lin, Matt Delbridge, Johannes Geier, Adam Lowe, Isabelle Allard
Motion Director: Ben Nichols
Animators: Johannes Geier, Naoko Hara, Andrew Stubbs Johnston, John Choi, Chieh Yen
Producer: Claire Banks

Brand Identity
Motion Identity

TV Land celebrates tv shows beloved by the American audience, for example The Golden Girls, Two and a Half Men, and Everybody Loves Raymond. Our challenge was to modernize the framework serving these programming, while taking inspiration from the nostalgic nature of the shows. Using overlay effects, our design language creates a lively world where all fan favorites and best hits combine and collide into a lively digital collage.