New brand identity for Brex, a fintech that provides all-in-one financial solutions for emerging businesses.


PROJECT TYPE

CREDITS

Company: Gretel
Executive Creative Director: Ryan Moore
Strategy Director: Daniel Edmundson
Associate Creative Director: Matt Delbridge
Designers: Andy Keating, Zoe Lin, Isabelle Allard
Motion Director: Ben Nichols
Animator: Ben Nichols, John Choi
Producer: Kerry Griner

Brand Identity
Logo Design

Brex is a fintech that offers corporate cards and cash management accounts, tailored to businesses that seek flexible and efficient ways to meet their financial needs. We developed a logo and brand system that taps into the aspirations and entrepreneurial spirit shared by Brex and its customers. The use of the Flag logo, whether cropped or rising infinitely, throughout the system creates dynamic and meaningful expressions that echoes the mission.


An icon system directly inspired by the intersecting nature of the logo.